“Improving the local economy” captures most of the headlines when discussing the idea of shopping local but honestly, there are a lot more great reasons to make it a conscious consideration. Here are just a few examples…
#1. Receive the personal touch
Because the employees are likely personally invested in the products or services they are selling, they are more likely to go the extra mile for their customers when it comes to providing product/service descriptions, uses, backstories, and customer service.
Crowds also play a factor.
Less crowds and a more personalized shopping experience provide more opportunities for customer service to take shape. In addition, local businesses often hire people with more specific product expertise, giving them the ability to “storytell” their brand when educating potential customers.
#2. Creates more jobs
Small local businesses are the largest employers nationally. In fact, since the 1970s, more than 65% of new jobs have come from the rise in small business.
Not only do small businesses employ more people directly per dollar of revenue, they’re also the customers of local businesses themselves.
#3. Shorter lines
Shorter, and more infrequent, lines mean less stress and hassle when it comes to getting what you need from the business.
#4. Reduces environmental impact
Transportation is a big reason why. Because local businesses make more local purchases, less transportation is required. In turn, you’re contributing less to pollution, traffic congestion, habitat loss and resource depletion.
#5. Non-profits receive more support
Local business owners provide significant support for non-profits. In fact, non-profits receive as much as 350% more money from local shops than non-locally owned businesses.
#6. Puts taxes to good use
In addition to generating more tax revenue per sales dollar, taxes paid by small, local businesses are widely used to support schools, parks, roads, and other local programs that benefit your friends, family, and community.
#7. Unique & exclusive
Two words…small batch.
Often times the production of small-batch products involves the use of techniques, processes, and/or ingredients that might not be seen as “cost-efficient” in mass production. When you shop at local businesses, you’re likely getting something that’s unique and exclusive.
